Willis Investment Counsel - Stock Holdings in 13F Filings (SEC)
Updated on March 15, 2026.
Based on 13F Filings filed with the SEC on January 22, 2026, for the 2025 Q4 period, Willis Investment Counsel held in its portfolio 130 assets valued at $1,935,194,559 (i.e. $1.94B).
The most valuable assets in the portfolio included: Johnson And Johnson ($75.62M), Cisco Systems Inc ($64.17M), and Microsoft Corp ($54.68M).
The chart below shows the top 10 valuable assets, and the table below shows the top 130 valuable assets.
You can see similar for other investment managers.
Related Topics: SEC Topic List.
Data Source: SEC.
Willis Investment Counsel - Stock Holdings in 13F Filings (SEC)
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| Name of Issuer | No. of Shares | Value ($) | Class |
|---|---|---|---|
| Johnson And Johnson | 365399 | 75619323 | COM |
| Cisco Systems Inc | 833033 | 64168532 | COM |
| Microsoft Corp | 113070 | 54682913 | COM |
| Accenture PLC | 193768 | 51987954 | COM |
| Chubb Ltd | 153421 | 47885761 | COM |
| Texas Instruments Inc | 265891 | 46129430 | COM |
| Caterpillar Inc Del | 79891 | 45767157 | COM |
| Lockheed Martin Corp | 94257 | 45589283 | COM |
| Pfizer Inc | 1713464 | 42665254 | COM |
| Medtronic Inc | 397253 | 38160123 | COM |
| Home Depot Inc | 107250 | 36904725 | COM |
| Paychex Inc | 326672 | 36646065 | COM |
| Wal-Mart Stores Inc | 305526 | 34038652 | COM |
| Tractor Supply Co | 677691 | 33891327 | COM |
| Aflac Inc | 301094 | 33201635 | COM |
| Merck & Company, Inc | 313718 | 33021957 | COM |
| Hershey Co | 180544 | 32855397 | COM |
| Pepsico Inc | 228650 | 32815848 | COM |
| Procter & Gamble Co | 210020 | 30097966 | COM |
| Apple Computer | 109586 | 29792050 | COM |
| Sanofi-Aventis | 604000 | 29269840 | COM |
| BHP Billiton Ltd | 474843 | 28666272 | COM |
| Exxon Mobil Corp | 229423 | 27608764 | COM |
| Quest Diagnostics, Inc. | 151800 | 26341854 | COM |
| Mcdonalds Corp Com | 84785 | 25912840 | COM |
| AT&T Corp | 1015610 | 25227752 | COM |
| JP Morgan Chase & Co | 77879 | 25094171 | COM |
| Abbott Laboratories | 199349 | 24976436 | COM |
| Eaton Corp | 77073 | 24548521 | COM |
| Conocophillips | 256761 | 24035397 | COM |
| American Electric Power Co | 203538 | 23469967 | COM |
| Darden Restaurants Inc | 122600 | 22560852 | COM |
| Eli Lilly & Co | 20926 | 22488754 | COM |
| General Dynamics Corp | 66700 | 22455222 | COM |
| Verizon Communications Com | 549500 | 22381135 | COM |
| Automatic Data Proc | 85656 | 22033293 | COM |
| 3m Company | 136141 | 21796174 | COM |
| American Express | 56680 | 20968766 | COM |
| United Parcel Service | 210373 | 20866898 | COM |
| Clorox Co Del Com | 204600 | 20629818 | COM |
| Shell | 276722 | 20333533 | COM |
| Nvidia Corp | 108863 | 20302950 | COM |
| Lowe's Companies Inc | 83418 | 20117085 | COM |
| Kimberly Clark Corp | 197015 | 19876843 | COM |
| Generac | 143137 | 19519593 | COM |
| Duke Energy Corp New | 160282 | 18786653 | COM |
| Emerson Elec Co | 139600 | 18527712 | COM |
| Genuine Parts Co | 139019 | 17093776 | COM |
| Valero Energy Corp | 104600 | 17027834 | COM |
| Vanguard Small Cap Value ETF | 78792 | 16687358 | COM |
| W. W. Grainger, Inc. | 16507 | 16656388 | COM |
| Google Inc Class A | 52358 | 16388054 | COM |
| Keysight Technologies | 80609 | 16378943 | COM |
| Lab Corp Of Amer | 64996 | 16306196 | COM |
| Deere Co | 34300 | 15969051 | COM |
| Applied Material Inc | 61934 | 15916419 | COM |
| Price T Rowe Group Inc | 154600 | 15827948 | COM |
| Fortinet, Inc | 194113 | 15414513 | COM |
| Chevron Corp | 99995 | 15240238 | COM |
| Waste Management Inc New | 69021 | 15164604 | COM |
| Adobe Systems Inc | 40715 | 14249843 | COM |
| Mastercard | 24711 | 14107016 | COM |
| Zoetis Inc | 104216 | 13112457 | COM |
| Ross Stores Inc | 72482 | 13056907 | COM |
| Waters Corp | 33144 | 12589086 | COM |
| Invesco Exchange Traded Fd Tr | 65513 | 12549670 | COM |
| Hubbell, Inc | 27527 | 12225016 | COM |
| Reinsurance Group America | 56330 | 11460902 | COM |
| Meta Platforms Inc | 17244 | 11382592 | COM |
| Kenvue Inc. | 655600 | 11309100 | COM |
| Intel Corp | 304384 | 11231770 | COM |
| Target Corp Com | 114800 | 11221700 | COM |
| Sherwin-Williams Co | 23783 | 7706405 | COM |
| Factset Resh Sys Inc | 23002 | 6674950 | COM |
| Medpace Holdings, Inc | 9590 | 5386224 | COM |
| Gildan Activewear Inc | 77968 | 4869881 | COM |
| Sterling Construction | 15388 | 4712267 | COM |
| Donaldson Co Inc | 52611 | 4664491 | COM |
| Frontdoor Inc | 75237 | 4340423 | COM |
| Qualys, Inc. | 32624 | 4335730 | COM |
| Logitech International | 42747 | 4284104 | COM |
| CSG Systems International, Inc | 54097 | 4148699 | COM |
| Liquidity Svcs Inc | 124869 | 3784779 | COM |
| Paycom Software Inc | 22100 | 3521856 | COM |
| National Research Corporation | 183226 | 3439152 | COM |
| Jack Henry & Associates | 17611 | 3213655 | COM |
| MSC Industrial | 37870 | 3184867 | COM |
| Hexcel Corp | 41437 | 3062194 | COM |
| AO Smith Corporation | 45511 | 3043776 | COM |
| Evertec, Inc | 90430 | 2630609 | COM |
| Atkore International Group | 39351 | 2488951 | COM |
| PAR Technology Corp | 64595 | 2343507 | COM |
| Lamar Advertising Co | 18405 | 2329705 | COM |
| Zebra Technologies Corproation | 9453 | 2295377 | COM |
| Verisign Inc | 8493 | 2063374 | COM |
| The Toro Company | 25896 | 2038533 | COM |
| Ubiquiti Inc. | 3648 | 2018621 | COM |
| Avery Dennison Corp | 9856 | 1792609 | COM |
| JBT Marel Corp | 10796 | 1626633 | COM |
| MaxCyte Inc Com | 862758 | 1337275 | COM |
| Papa John's International Inc | 34700 | 1335603 | COM |
| Dolby Laboratories, Inc CL A | 19343 | 1242207 | COM |
| iShares Core S&P MID-CAP ETF | 16164 | 1066824 | ETF |
| Bio-Techne Corp | 16209 | 953251 | COM |
| Align Technology Inc | 6023 | 940491 | COM |
| Coca Cola Company | 12708 | 888416 | COM |
| Venu Holding Corporation | 104998 | 884083 | COM |
| Vanguard Mid-Cap Etf | 2567 | 744995 | ETF |
| Intl Business Machines Corp Ib | 1932 | 572308 | COM |
| IShares S&P 100 | 1654 | 567272 | COM |
| Vanguard S&P 500 ETF | 797 | 499823 | ETF |
| Vanguard Total Stock Market Et | 1293 | 433575 | COM |
| Wisdomtree Total Div Fund | 5066 | 430002 | COM |
| Google Inc | 1291 | 405116 | COM |
| Southern Company | 4447 | 387778 | COM |
| QXO, Inc | 20000 | 385800 | COM |
| Capital One Financial Corp | 1286 | 311675 | COM |
| Amazon Inc | 1345 | 310453 | COM |
| Wells Fargo & Co New Del | 2800 | 260960 | COM |
| Sunoco LP/Sunoco Fin Corp Com | 4883 | 255918 | COM |
| Abbvie Inc | 1064 | 243113 | COM |
| Corning Inc | 2756 | 241315 | COM |
| Ishares S&p 500 Growth Index F | 1929 | 237769 | ETF |
| Ishares Core MSCI EAFE ETF | 2634 | 235638 | ETF |
| Ishares Gold Tr Ishares New | 2750 | 223218 | COM |
| Mckesson Corp | 262 | 214998 | COM |
| Summit Therapeutics | 10390 | 181721 | COM |
| Flowers Foods, Inc | 10294 | 111999 | COM |
| Mycelx Technologies Corp | 10360 | 3762 | COM |
| Puresafe Water Systems Inc | 14000 | 1 | COM |
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